38 hours after trying to re-embrace Twitter, I checked back and nothing interesting had happened. Same old blah, blah, blah. Count me out. I'd rather watch cable news. No, I wouldn't. But almost.
A couple of months ago I gave a talk to the chamber of commerce and said that social media marketing was a waste of time for most small businesses. Better to spend your time on the basics. There are exceptions, of course, but for the room in general, go do something more productive. Dust the display case. SEO your website. Go to a Rotary Club luncheon. Some people (the moderator, for instance) positively hated that message. I haven't changed my mind.
[Footnote: The moderator hated not just my conclusion but everything about my speech, and made that plain. I already had the chamber on my "why do I do this?" list, and that was enough to put them in the same bucket as Twitter.]
[Another footnote: I may be done with speaking in general. I've been doing it a few times a year for books and such, and I've grown tired of spending eight or ten hours to put together 45 minutes that immediately vaporize with no apparent consequence. Speaking as a geezer, how much time to I want to spend entertaining rooms full of geezers? I frankly don't care whether it sells ten books, and to the extent that it delivers a message, I would much rather deliver it to someone without a lot of nostril hair.]
